About Rich – Past & Present
Hi, I’m Rich Kent – Internet marketer, web designer, SEO specialist, writer, & traveler. I make my living online, and I can help you do the same.
First, I’m an architect personality – so I cut through the fluff and focus on what works. I spend a lot of time analyzing different marketing strategies, and trying different methods, and I’ll share my findings with you. I won’t post links or products on my site just to make a quick buck, and If I recommend something, then I’ve tried it, thought about it, and believe in it!
I’m a Gen X’er and grew up in Massachusetts in a small town near the Quabbin Reservoir. I went to Northeastern in Boston and majored in BioChemistry, but left after the first year. Dissecting eyeballs and pickling frog legs wasn’t for me.
As I felt stuck in a rut in New England in 1998, I moved to California with my future (current) wife, and flailed around a bit looking for some purpose. Purpose found me in the form of a web-based retailer, and I spent 8 years getting a thorough education in advertising, marketing, SEO, PPC, print media, web design, graphic design and business.
After a couple years, I was promoted to Marketing Manager, and I was given a $1.5 Million yearly advertising budget. During my tenure, I transitioned our advertising from 98% Print Media to 80% SEO & PPC, and in so doing lowered our advertising expenses by 50% while maintaining sales.
During this time I also got a dose of the Southern California lifestyle. I drove a BMW, bought a ‘modest’ $600K house, and spent plenty of weekends in Vegas. I had a great time – but like most aspirationals I was over-extended.
Fast forward to 2006. I woke one morning and had a moment of complete clarity. I realized I wasn’t living the life I wanted at all! Expensive house, cars and life wasn’t really my style. I felt that everything I had was built on sand, and I knew that it could all come crashing down at any moment.
I convinced my wife to sell the house (right before the market crash) and we began our life simplification process. This wasn’t without some false starts – I have a stupid soft spot for fancy cars, but we pushed onward and by the time the ‘great recession’ hit we’d managed to dramatically reduce our overhead.
This was helpful as in spite of my best efforts the company I worked for went Bankrupt in 2008 and I lost my job. My wife was laid off shortly thereafter, and the job market in California went straight to Hell. I looked for work for a while, but as the months ticked on I decided that I could do better than simply finding another job.
The turning point for me was reading the 4 Hour Workweek by Timothy Ferriss. My wife and I decided that instead of going back to work for ‘the man’, we’d create a web-based business and travel – something we love to do anyway.
This is when I first discovered Affiliate Marketing – sending targeted traffic to sales sites and earning a commission when someone makes a purchase. I learned everything I could while working as a freelance designer, and began building an affiliate marketing business of my own.
We struggled at first, but finally learned enough that we make a good income from affiliate sites. In fact, we left California in late 2010 and have been on the road ever since – and I’m writing this from a rental a block from the beach in the Mexican Riviera.
Why Should You Care?
Great question! and I have 3 good reasons for you.
#1 – I make my living online (proof to the right), and I’m happy to take my knowledge and share it with you. If you’re already making a great living online, then this site may not be for you – but if you’re still looking for that first $1,000 month, then I can help you.
And yeah, it’s a legit screenshot (you can tell by the pixels). If I were going to fake it like some marketers I’d make the numbers bigger – and I make my income with ‘free’ SEO traffic – no PPC.
#2 – I know how it feels to be locked into a ‘job’, and I’m willing to teach you how to break free.
#3 – Networking is an important part of getting ahead in business – and especially internet marketing. None of us is as smart as all of us, and together we can all make more money!
In exchange for the ideas and info I share, every now and again I’m going to present a quality product or service that pays me a commission when you buy through my link. I only recommend products and services that I use (and like) myself. If I haven’t tried something, I’ll be very clear about it. If it’s all the same to you I appreciate it when you use my link.
Sound Good?
Great! Grab my feed so you can stay updated, and let’s get started!









