Today I want to talk about the skills that are required to be a successful affiliate marketer.
Plenty of people get started in affiliate marketing without any of these skills, however I’d guess that the vast majority of successful affiliate marketers have all of these skills.
Don’t despair if you don’t have all – or any. The great thing about the internet is that it’s full of information, and it is possible to learn everything below from the comfort of your home.
Here’s a list of the 5 skills I think you need to be successful online:
#1 – You must be able to write!
This is a huge one. When I say ‘able to write’ it’s not just sentence structure and grammar I’m talking about. You need to be able to write stuff that people want to read. Reading Copyblogger or Problogger will give you a good idea of what’s required.
#2 – You Must Understand SEO.
Making money online requires traffic, and to me traffic equates to SEO. Everything from picking out your domain name, to doing keyword research to choosing article titles relies heavily on SEO, and if you don’t know what you’re doing then you’re literally wasting your time!
I learned this the hard way, and my first site was a complete failure. Fortunately tools like Market Samurai and Traffic Travis can help you learn the basics – and experience will teach you the rest.
#3 – You Have to Know How to Setup a Website.
Sure there are different ways to go about this. Some people use Squidoo or Hubpages to build minisites – although that method doesn’t work very well anymore.
If you’re serious about having a real business that YOU own, that means having your own websites on your own hosting account. Knowing how to do this yourself is pretty critical and well worth learning.
#4 – It helps to know HTML and CSS.
This isn’t mandatory, but you’re in for a world of frustration is you don’t have a basic understanding of both. Oh, and WYSIWYG editors will only get you just so far. The web is full of broken websites that don’t make any money!
#5 – Finally you must know how to manage and delegate.
This is probably the most important and least talked about aspect of affiliate marketing. Those of us who are successful outsource a fair amount of our business. Some tasks are simply not worth doing yourself! If you’ve been a manager in the past then you’re off to a good start, but knowing how to delegate tasks – and who to delegate them to – is a huge part of this business.
If you don’t know where to begin, then I recommend taking a look at Odesk. Odesk is a great place to find people to help you build your website. You can find everything from writers, to web designers and programmers. If you’re just starting out then you may not be able to afford outsourcing yet, but you definitely want to have outsourcing in mind as your business grows!
Bonus – The MOST Important Skill
The Most important skill you can possess as an affiliate marketer is resourcefulness.
There are three kinds of people in this world – those who know how to find information, those who know someone that knows how to find information, and those who would rather lay on the couch and watch TV.
About 95% of people fit in the 3rd category, and there’s really nothing wrong with that. Making money online is an entrepreneurial endeavor – and it’s definitely not for everyone.
If you’re not interested in ‘techy’ stuff, then it likely isn’t for you.
Also, online success takes time. Anyone that says otherwise is trying to sell you something!
Finally, You don’t necessarily need to know how to do everything – but if you know how to figure it out then there’s a good chance you have what it takes to be a successful Affiliate Marketer.
Where to Go From Here
If you’re looking for a solid online program that can really teach you how to make money online then checkout Affilorama by Mark Ling.
Mark’s site has tons of free information on how to make money online, so even if you never spend a dime it’s still well worth your time to check it out.
Mark has made millions through affiliate marketing, and the best thing about Mark is that he makes most of his money as an affiliate marketer – not selling bogus courses to wanna be affiliate marketers like most so-called ‘gurus’.
Mark also has weekly free webinars that are worth checking out. Most of them have sales pitches at the end, but they’re still packed full of valuable content.
That’s it for this week. I hope you found something useful in my post. Keep an open mind, keep learning, and remember that you can’t fail if you don’t give up!